How well does your company’s digital marketing plan match up with the predicted trends for 2023? Here are the digital marketing trends to look out for in 2023.

1. Google Analytics 4

Marketers have had most of 2022 to ensure that their websites have to track for the forthcoming Google Analytics 4 upgrade, which is scheduled to replace Universal Analytics in July 2023. However, if you haven’t yet set up yours, you’re going to miss out on some annual comparative data.

GA4 promises to use machine learning to boost reporting, improve real-time data, and offer detailed analytics to better understand your audience and the entire customer journey. The ability to track across websites and applications in GA4 distinguishes it from UA and gives marketers a clearer picture of their customer’s journeys. The classification of all measures as events is another new feature that will help, make tracking engagement simpler and more efficient.

2. Video Marketing

Over the years, video has frequently appeared in lists of the top digital marketing trends and has grown in importance as a component of content marketing. Short videos are the preferred method of product education for 68% of buyers. For brands to satisfy consumer demand, explainer video material that is optimized for social media, YouTube, and search engines should be taken into consideration. Consumers want to be able to learn about products and services at their convenience.

While 84% of people buy a product after watching a product film, “explainer videos” specifically affect 94% of consumers’ purchasing choices. The customer hunger for authenticity and human engagement across their preferred digital hangouts is also satisfied by live video content (i.e. Instagram live).

3. SEO evolution

Google holds a 91.94% market share, making it the dominant player in the industry. Therefore, while discussing SEO, we focus mostly on how to position our websites as highly as possible within Google’s results pages. Each day, Google handles over 8.5 billion searches, with the top results receiving an average click-through rate of 32%. With this level of traffic, SEO should be a key component of any astute digital marketer’s 2023 strategy.

4. Personalization

80% of customers will stop doing business with companies that offer subpar personalized experiences. Customized end-to-end experiences are no longer a “nice to have,” but rather a requirement for firms to compete against their rivals at all. Every touchpoint should be seamlessly integrated into personalized consumer journeys.

Customers anticipate it, and businesses profit from it. According to data from Monetate, conversion rates rise as customers view more personalized pages. Personalization can result in an average 20% increase in sales for businesses.

Summary

How many of these marketing trends have you thought about incorporating into your digital marketing plan? Before making any significant strategic adjustments for the upcoming year, it’s a fantastic idea to evaluate your current marketing efforts and digital investments. By collaborating with a certified digital partner such as Ultimedia, you can make this process simple and make sure you don’t pass up high-value chances.

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If you’re in the business of criminal defense, you need a good marketing plan to bring in new customers. Search engine results and word of mouth are both important for building brand awareness.

Customers who are considering forming a partnership with you won’t initiate contact unless they believe they can trust you. For you to draw a better kind of client, we’ll go through a variety of marketing methods designed with criminal defense lawyers in mind.

1. Maintain a natural flow on the webpage

Many potential clients start their search for a lawyer who specializes in criminal defense online. The corporate website is often the initial point of contact between your business and prospective clients.

Keeping up a good front while delivering a captivating message is essential. It’s just like being tried by a jury. A well-designed, informative, and straightforward website may have a significant impact.

2. Ads for defense attorneys should focus on producing high-caliber content

Establishing your credibility as a criminal prosecutor online might begin with a series of instructive blog articles or a video podcast. For your criminal-defense advertising online, take use of the power of video and blogging to address commonly asked questions, cover probable case considerations, and update viewers on the latest legal developments. Never overlook the importance of providing fresh material for your audience.

3. Your focus should be on improving your site’s search engine rankings

A website and a blog aren’t enough to boost your rankings in search engines. Furthermore, SEO tactics should be used. Improving digital content’s search engine optimization (SEO) requires careful selection of keywords and their organic integration into the writing.

Using geotargeted keywords will increase your site’s visibility in the natural search results for people in your area. To improve how search engines find and display your online content, you should make strategic use of keywords. Produce weblog postings that respond specifically to question-based searches.

A website that is slow to load or is not mobile-friendly will not attract visitors. Verify that your Google Business Profile is up-to-date by double-checking the information you’ve entered, filling out the profile completely, and uploading photos of your legitimate business, yourself, and any employees. You’ll also get more visibility on Google Maps as a result of this.

4. It is strongly suggested that you evaluate your previous efforts

Don’t be bashful about asking satisfied customers to review your business online. Many individuals rely on the advice of their friends and coworkers when selecting an attorney.

For purposes of promoting criminal defense attorneys, this is information of paramount importance. Customers’ impressions of your business may also be influenced by how you handle their concerns.

5. Induce word-of-mouth promotion

Communal interaction occurs. It’s possible that, despite the rise of social media, people still place more weight on personal recommendations. Think about the predicament of someone who requires a lawyer for driving under the influence.

A previous customer is contacted. The acclaim of your current clientele has attracted new business. Promoting your criminal defense practice may be accomplished in several ways, including creating a website and using social media.

However, there is a lot of competition for new legal customers, so you’ll need a reliable marketing strategy to get people to notice your practice.

The post Marketing Your Criminal Defense Law Firm appeared first on Tech India Today.

It is a good career choice as this industry is projected to grow 8% from 2016 to 2026, creating numerous job opportunities.

A career in screenwriting is becoming extremely popular among creatives aspiring to break through the fast-growing entertainment industry if you have a creative bent of mind, a screenwriting program with the necessary knowledge and skills to start your career as a screenwriter.

Interestingly, the screenwriting program in Toronto is also offered under a micro-credential program that takes comparatively less time to complete while giving you the knowledge and skills to become a screenwriter.

The screenwriting programs are efficient in developing critical acumen that will allow you to identify your weakness in the work and invent solutions. Here are some of the important modules covered under the screenwriting program:

• Story Element
• Script Outline
• Professional Screenplay Formatting
• Creating Characters
• Script Loglines
• Structuring the story
• Story pacing and structure elements

Throughout this tailor-made micro-credential program, matriculants build the following skills and competencies, including creating original screenplays, explaining script development techniques, defining various screenplay terminologies, outlining screenwriting terminologies, and much more.

Now that you know formal training or certification in screenwriting can help you advance in a career as a screenwriter, here is how screenwriting is a good career choice.

1. What does a screenwriter do?

Screenwriters are professionals responsible for movie and television scripts. These professionals craft unique storylines and intriguing characters to appeal to a diverse audience with their work.

2. Diverse job roles for a screenwriter

There are various roles offered to a screenwriter, such as:

• Content producer
• Freelance copywriter
• Editor
• Speechwriter
• Podcast writer
• Freelance writer
• Gaming screenwriter
• Corporate screenwriter
• Television writer
• Spec Scriptwriters

Apart from these roles, a screenwriter can choose screenwriting in a particular genre of their interest. Here are the most popular screenwriting roles based on the genre:

• Horror Screenwriter
• Comedy Screenwriter
• Science-Fiction Screenwriter
• Romance Screenwriter

A screenwriter is well-compensated for their creativity and their contributions towards the success of any project. The average annual salary of a screenwriter in Canada is approximately CAD50,495. With the relevant qualification, experience, and talent sky is the limit for a screenwriter.

To take on any of the following job roles, an individual must be proficient in screenwriting while also being equipped with transferable skills. The skills required to become a screenwriter include the following:

• Objectivity
• Passion
• Flexibility
• Consistency
• Interpersonal skills
• Patience
• Networking
• Observation skills
• Writing skills

These are some of the most sought-after skills potential employers look for in a screenwriter.
Screenwriting can be a lucrative career alternative, as it has been there for decades, and for decades to come, the demand for talented screenwriters is expected only to grow.

Pursuing a well-designed screenwriting program can set you up for the dynamic industry if you dream of building your career as a screenwriter. To learn more about this program, log on to our website!

The post Is Becoming A Screenwriter A Good Career Choice? appeared first on Tech India Today.

LinkedIn reports suggest that companies spend around 5 to 15% of their revenue on digital marketing campaigns to maintain a strong presence among competitors in the marketplace. The job market for digital marketing is booming in countries like the U.K., Canada, and the U.S., where there is an increased dependence on online platforms.

With digital marketing set to be the highest-paying career by 2030, let’s look in detail at the job market for digital marketing jobs in Canada.  

1. Digital Marketing Jobs In Canada

According to Datareportal, the internet penetration rate in Canada will be 96.5% in 2022. Many users depend on the internet and electronic devices for their shopping and several other needs, making it convenient for companies to use digital marketing strategies to market their products. These numbers indicate how an effective digital marketing campaign can boost the growth of a brand and product.

The enormous possibilities for digital marketing have inspired companies to invest a good sum in these strategies. This asks for more employees skilled in using digital marketing tools and curating ideas. Statista reports suggest that online advertisement spending in Canada will grow by 11% in 2022. All these indicate the growing job market for digital marketers in Canada. 

2. Career Opportunities In Digital Marketing

With the right qualifications and skills, you can find plenty of job opportunities in the digital marketing industry in Canada. The job roles in this industry range from entry-level to senior marketing positions. Here are a few popular job opportunities in the digital marketing industry.

a. Digital marketing managers

As a digital marketing manager must supervise the activities of the digital marketing teams and set goals for them while also communicating with the clients. A digital marketing manager earns around $67,774 annually.

b. SEO Specialist

A Search Engine Optimization specialist finds and filters keywords that have the most search volume in search engines to improve the visibility of a page or website. An SEO specialist earns an average annual salary of $57,001.

c. Search Engine Marketer

A Search Engine Marketer takes care of the paid advertising campaigns in various search engines. You have to ensure that the ad reaches the target audience while searching relevant keywords on the web. An SEM specialist earns a salary of $52,612 annually.

d. Content writer

A content writer must produce write-ups incorporating the keywords provided by the SEO team to rank the content higher on search engines organically. A content writer earns an annual salary of $53,987.

The digital marketing industry provides several opportunities and promises career growth. The nature of the work is also flexible and remote.

If you wish to enjoy the benefits of working in this booming industry, choose a diploma or degree program in digital marketing today.

The post What Is The Job Market For Digital Marketing Jobs In Canada? appeared first on Tech India Today.

Google AdWords management services are worth the investment if you want to know how to get the most out of Google Ads. When you hire a Google Ads consultant, you can be certain that knowledgeable eyes keep an eye on your advertising efforts, helping you bring in as much money as possible.

1. A Google Ads consultant is…what?

If you need help promoting your business on Google’s search engine, you may engage an AdWords management company to provide you with advice and assistance. These consultants have often earned the Google Ads certified badge, indicating their mastery of the platform.

Expertise with Google Ads is an asset, and some consultants may have earned the prestigious “Partner” or “Premier” status. To get the most out of a consultant’s services, you should search with a clear idea of what you’re hoping to achieve.

The AdWords consulting services will evaluate your present adverts and tell you which ones are working and which ones might be enhanced.

Keywords play a significant role in Google Ads, and experts know how to target and bid on the finest possibilities to increase your company’s return on investment.

Once a potential client engages with your ad by clicking on it, your work still needs to be completed. You have to lead them to the intended outcome. To achieve this objective, landing pages must be precise and relevant.

2. Here Are Four Reasons Why You Should Hire A Google Ads consultant

There are many benefits your business may get from working with a Google Ads expert. To get the most out of your advertising budget, consider hiring a consultant that specializes in Google Ads.

They will assist you in creating advertisements that are likely to result in conversions, and they will keep an eye on several metrics to ensure this is the case.

A Google Ads expert can advise you on where to put your money and how to get the most out of your advertising campaign. These experts assist you in increasing the visibility of your advertisement so that you may get more results for less.

Google Advertisements experts focus only on advertising, so they are always up-to-date on industry trends and can help you optimize your ads for maximum impact. By outsourcing your Google Ads management to an expert, you can concentrate on growing your company in other ways.

3. Choosing The Right Google Ads consultant

Finding the finest Google Ads expert is crucial if you need help with your advertising campaign and want some outside input. By working with a knowledgeable consultant, you can raise your advertising platform’s conversion rate and, in turn, your return on investment.

However, how do you go about choosing the best consultant? When searching for a Google AdWords expert, it is important to keep a few things in mind.

4. Authentic accreditations

The first thing to think about when hiring a Google AdWords consultant is their level of expertise in managing ad campaigns. Make sure they have credentials, like Google Ads certification, before hiring them as your consultant.

To become a certified Google Ads consultant, you must complete a certification exam on Google’s online training platform, Skillshop. You may take this exam for free, but there are some fundamental questions about Google advertisements that you’ll need to answer. Your consultant’s qualifications will be much more attractive if they are a Google Partner since this status has several advantages.

Google Partners are businesses that maintain a high level of expertise in Google’s ecosystem and benefit from early access to new products and services and access to Google’s certification examinations. Expert advice from consultants with this background will be invaluable to your marketing initiatives.

The post Reasons To Work With A Google Ads Professional appeared first on Tech India Today.

Even if social media marketing has an enormous ROI potential, increasing sales on social media still has its obstacles. One of them is convincing your followers to leave the social network app and complete an online purchase.

However, thanks to a rapidly expanding eCommerce trend known as “social commerce,” this may not be such a difficult task in the future.

1. What exactly is social commerce?

There is an intersection between eCommerce and social media known as social commerce (sometimes referred to as social purchasing). For the uninitiated, social commerce is the act of companies, brands, and creators using interaction through sales channels that appear on the profiles or feeds of their social media followers.

Users may now discover new products and companies without ever leaving their social media network, thanks to capabilities like shoppable posts, on-site storefronts, and dedicated checkouts built by social media platforms in the last few years.

Even though it is still in its infancy, social commerce has already been shown to be highly profitable. Statista estimates that social commerce earned $475 billion in sales in 2020 and is predicted to expand at 28.4 percent per year until 2028 when it is expected to reach $337 trillion in revenue.

To put it another way, trust is the most critical factor.

The phrase “social commerce” was first used by Groupon and LivingSocial back when Facebook was still in its infancy. Beisel was one of the first companies to see the potential in the synergy between eCommerce and social media.

2. What are the advantages of doing business through social media?

Social commerce has numerous advantages over traditional e-commerce since it allows you to meet your target audience where they are already comfortable. You should include it in your social media marketing strategy if you haven’t already:

a. The checkout procedure will be smoother as a result of this change.

Traditional e-commerce uses social media to drive traffic to an e-commerce site where customers may buy. Although this strategy can work, the most significant obstacle is the time and effort it takes to buy the item.

To complete a transaction, customers must leave social media, visit an external website, and then return to where they left off when they first started. It may not seem like much work, but the effort required is enough for many people to avoid it.

Friction in the checkout process refers to the extra steps necessary to complete a purchase. The process of purchase becomes more complicated with each step, and at each stage, users have the opportunity to decide that the process is no longer worth it.

Using social commerce technologies in a social media network considerably reduces this friction. Users who stumble into your content have all the information they need to make a purchase right there. Buying from you is as simple as liking or following you on social media.

b. Engage with customers on social media at the same time you’re selling.

A successful social media marketing strategy must simultaneously attract new customers and preserve strong ties with current ones.

With social commerce, you can connect with both groups at once. Brand awareness posts can also include options for those still in the decision-making process.

This dynamic has the added benefit of potentially causing customers to slip through the marketing funnel faster than usual. Customers who’ve just learned about your brand may already have all the information they need to evaluate whether or not your product is worth purchasing and the attributes they require to make that purchase.

c. The social commerce market is enormous.

Social media users can be categorized by their followings, likes, or hobbies, making it easier for you to locate your ideal customer base. In the absence of social commerce tools, you’re going to miss out on many sales opportunities.

Since 2019, the number of persons who claim to have purchased social media has increased. This tendency is predicted to continue as users get more comfortable with social shopping. It’s predicted that 37% of Americans will have bought something after seeing it on social media by 2025.

The option to buy directly on social media will become less of a luxury and more of an expectation as more firms implement social commerce. The sooner you get on board with social commerce, the more likely you will avoid missing out on sales.

d. While you’re selling, you can build social proof.

For example, we tend to trust the opinions of others when making purchasing decisions, which is called social proof.

This can be done through product reviews, user testimonials, or even a general awareness of a product’s popularity in e-commerce. You’ve seen the influence of social proof if you’ve ever watched a movie or a TV show just because everyone else seems to be.

Social media is their first point of contact for many people, making evident social proof an essential tool for gaining new followers and expanding an existing following. This social proof is also an effective sales strategy when used with social commerce.

Persuade customers to post images or videos of their purchases online. Ask for endorsements or reviews from influential people with large followings. The mere fact that your product’s users seem to be enjoying it should be enough to convince others to do the same.

You can also use your social shopping posts as social evidence by posting them on social media. Customers will feel more confident purchasing if they see their peers enjoying, commenting on, and sharing your content online.

e. Simple solutions to cater to the growing number of mobile shoppers.

In 2021, mobile eCommerce sales were worth $359 billion, up 15.2% from the previous year. Mobile eCommerce sales are expected to account for 44.2 percent of retail eCommerce sales in the United States by 2025, totaling $728.28 billion.

A mobile-ready storefront will become increasingly crucial to the success of any online retailer as online buyers become more comfortable with the idea of shopping on their mobile devices and social media networks embrace more features to enable it.

You might be asking yourself, “What’s the big deal?” Using my mobile-friendly, responsive Shopify theme, I’ve streamlined the checkout process. That may be the case, but the reality is that most sales aren’t taking place in browsers. Social media apps are where they’re taking place.

When it comes to e-commerce, social media developers are responsible for creating features that work flawlessly and are algorithmically designed to locate consumers who are more likely to be interested in your goods.

It’s impossible to imagine a scenario in which social commerce does not significantly impact your bottom line.

3. What do you need to know about social commerce and how to get started?

If you want to get the most out of selling on social commerce platforms, there are a few best practices that you should keep an eye out for.

a. Your product’s social commerce channel should be chosen carefully.

If you want to discover which social media platform is best for your business, analyze the demographic makeup of your brand’s audience and start with the platform that most closely matches it.

For example, TikTok’s sales channels can be a good fit if you’re primarily marketing to Gen Zers. Instagram is an excellent place to start if you’re selling to millennials.

If you’re already utilizing social media to promote your items, look at which platforms are currently generating the most interest. More people will engage with your content and purchase your product if your checkout process is as simple as possible through social commerce.

Avoid the pitfall of attempting to achieve everything at once and spreading yourself too thin by focusing on too many platforms at once. Prioritize the most valuable social network, then plan to grow it.

b. Make use of the live streaming capabilities provided by your platform.

Your goods can be showcased, and the unique selling proposition of your business can be discussed in greater detail through live streaming. A Livestream is a terrific method for producers to show off their personalities and engage with their audience more intimately.

Livestreaming allows customers to interact with your brand, see your product in action, and ask questions in real time before they buy. You may also enable live purchasing on Facebook, which provides your viewers with the chance to purchase directly from your video while they are watching.

As surveyed by Statista, 70% of US internet users who watch live streams frequently say they’re inclined to purchase things from those they follow. As a result, live streaming presents a significant possibility for producers and retailers to generate revenue.

c. With instant messaging, you can stay in touch with your clients.

Customers will ask inquiries regarding your products if you’re selling them online. Live streaming cannot be done all the time, but instant messaging may be used to stay in touch with friends and family.

According to a 99firms survey, 73% of respondents felt that live chat was the “most satisfactory” method of communication from a company. Nothing beats live chat for speed and convenience when it comes to customer service.

Your customers will become more familiar with your brand as a result, which will lead to increased sales and brand loyalty in the long run. You can assist reduce the number of customers who abandon their purchases by being available via chat.

Private messaging is also a great way to give customers discounts, advertise new products, and keep in touch with them after they’ve made a purchase.

Providing a more tailored online buying experience makes your consumers feel more appreciated and lets them know you’re always here to serve them.

d. Influencers can help you expand your business.

According to IDC, the influencer marketing sector will reach $16.4 billion in revenue by 2022. An endorsement from an influencer can have a significant impact on your online sales since influencer audiences value the opinions of the influencers they follow.

While working with influencers can increase social media engagement, this isn’t the only benefit of working with them.

Because more people are engaging with your postings, they are more likely to be presented to other users who might be interested in your product.

Influencer marketing can be effective even if you don’t collaborate with well-known figures. Micro-influencers tend to have higher engagement rates than major influencers in developing a long-term engaged audience.

The post What Is Social Commerce? Tips & Trends For New Year appeared first on Tech India Today.

A bad review can easily ruin your business, but with the help of a good reputation management strategy, you can protect your online reviews and control your brand’s narrative.

Not only that, but dental reputation management can also help improve your website’s SEO ranking and increase trust with potential patients. So if you are on the barrier around whether or not to buy in, here are six reasons why it’s worth it!

1. Dental Reputation Management Is Essential For Maintaining An Excellent Online Presence.

A solid online presence is essential for any business, and dental practices are no exception. In fact, with so many people now turning to the internet for information about providers, it’s more important than ever to have a well-optimized website that ranks high in search results.

And that’s where dental reputation management comes in. By monitoring and managing your online reviews, you can ensure that your website always looks good to potential patients.

2. It Protects Your Online Reviews And Helps You Control Your Brand’s Narrative.

As we mentioned before, one bad review can easily ruin your business. But with the help of a good reputation management strategy, you can protect your online reviews and make sure that the narrative around your brand is always under your control. This way, you can avoid negative publicity or fallout from unfortunate events.

3. It Can Help Improve Your Website’s SEO Ranking.

A strong SEO ranking is essential for attracting more patients online. And fortunately, dental reputation management can help improve your ranking by increasing the visibility of your website.

By monitoring and managing your online reviews, you can ensure that potential patients see your website as a valuable resource.

4. It Builds Trust With Potential Patients.

One of the most important aspects of any business is trust. And in the world of dentistry, confidence is key.

By monitoring and managing your online reviews, you can ensure that potential patients feel confident about choosing your practice. After all, who wouldn’t want to do business with a dentist they know they can trust?

5. It Increases The Likelihood Of People Visiting Your Website.

In addition to building trust, dental reputation management can also help increase the likelihood of people visiting your website. By making sure that your website is seen as a valuable resource by potential patients, you can encourage them to visit your site for more information about your services.

6. And Finally, It’s An Investment In The Future Of Your Dental Practice!

Investing in dental reputation management is an investment in the future of your dental practice. By monitoring and managing your online reviews, you can ensure that your business always looks good to potential patients.

So if you are on the barrier about whether or not to buy in, this is one dental software that we’ll recommend for all dentists! Thanks for reading!”

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1. How Do You Write More Effective Long-Form Content?

Content is king. Longer is better. Make it relevant.

You’ve heard all these statements before. I often expect that they now amount to little more than empty platitudes in your mind. You know that relevant content is important, and you know that Google tends to favour longer pieces over shorter ones.

The problem is that as much as people hammer home the importance of writing longer pieces of content, they don’t bother to explain what else you need to do. Length, after all, isn’t the only thing that matters. There’s a lot more to effective content than writing a lot of words.

It’s not as though Google has been mute on the subject, of course. It did release its Search Quality Raters Guidelines. Provided to Google employees responsible for rating and evaluating websites to help improve the company’s algorithms, these guidelines provide an excellent window into how the search giant defines “quality.”
Unfortunately, they’re also 168 pages long.

You certainly could sit down and spend a few days poring over that document from cover to cover. This would presumably be the best way to quantify, in your mind, how you can make your long-form content more effective. However, I imagine it’s safe to say that none of us has the time (or, more importantly, the energy) for such heavy reading.

Instead, I’m going to provide you with broad strokes. Enough to give you a general idea of how and where to direct your efforts. We’ll start with E-A-T: Expertise, Authoritativeness, and Trustworthiness.

EATing Well

Expertise is a measurement of how well you know your stuff. For some topics, it’s enough that you know what you’re talking about and give decent advice to your readers. For others, you’re going to want actual qualifications (for instance, if you’re writing about employment law, your information will give more weight if they come from an attorney).

Authoritativeness is basically whether people see you as the person or brand to talk to about your topic. It’s very closely tied to your online reputation. A famous doctor, for instance, will be seen as more authoritative when writing about surgical procedures than she would if she wrote a blog about the newest iPhone.

Trustworthiness is functionally what it sounds like. Are you who you say you are? Did you write the content on your website? Is your content accurate?

Because Google loves acronyms, EAT is especially important in Your Money or Your Life (YMYL) topics. These are subjects where bad advice could cause serious harm to the reader—taxes, treatment of chronic illness, legal issues, and so on.

2. Know Who You’re Writing For (And Why)

The best marketers can put themselves in the shoes of their audience. They’re able to step back and think about who would be looking to learn about their topic and what sort of tone and language is best-suited to reach that demographic. For your long-form content to be effective, you need to do the same.

Audience intent and identity aren’t the only things that matter, though. It would better if you more considered why you’re writing in the first place. There are a few questions that will help you narrow this down.

• Do I want to improve my reputation, increase website traffic, or generate sales?
• What question or questions does this content answer?
• Why is my audience interested in that answer?
• How does this content relate to my brand?
• What are my competitors saying about the topic, and how can I do better?

Is this topic time-sensitive, or will it be relevant for years to come?

3. As Long As Necessary (But Digestible)

There’s a lot of debate on how long your content should be. Some believe that 500-800 words are the sweet spot. Others believe that longer is better — if your content is more than 2000 words, it will likely perform well.

Neither of these answers is entirely correct. The truth is that your content should be long enough to completely and comprehensively meet your audience’s needs.

In other words, as long as necessary to answer their questions.
That said, don’t just write a massive wall of text. Break your content into digestible, bite-sized chunks with headers. Add images, or videos, or infographics,

4. Create With Purpose

To summarize, effective long-form content:

• Follows Google’s quality guidelines.
• Is written with a clear goal in mind.
• Covers its topic with as much depth as possible.
• It is highly targeted at a specific audience.
• Adds a new perspective to the content that competitors haven’t yet touched on.
• Ties back to your overall brand identity.

Long-form content isn’t the be-all and end-all of search, of course. There are plenty of other content types that can draw in just as much traffic and convert just as well. The solution is determining the right style for your specific audience and niche.

The post What Makes Long-Form Content Effective? appeared first on Tech India Today.

A simple website improvement doesn’t translate to having better rankings in search engines. Unless you apply the newest SEO trends, you’re only wasting time and money.

It’s also crucial to know what Google wants. However, it’s not always easy to determine. This leading search engine doesn’t give out related memos.

Don’t worry. We’ve compiled the latest trends from the best analysts in the industry. Here are five ways to get ahead in the SEO race this 2021:

1. Improved User Experience

Google’s algorithm changes revolve around delivering a better search experience. It involves improving its search engine as well as your website’s performance.

Core Web Vitals, the new metric announced by Google last May 2020, will be in full swing this year. It measures user experiences based on Visual Stability, Loading, and Interactivity.

Simply put, your site’s page speed should be optimal. The site should stabilize, with website elements loaded, in a few seconds. A website that loads fast means users can have efficient interaction with it.

2. Better Capture of User/Search Intent

A fast-loading site is worthless unless it answers the user’s search intent. However, it’s not a simple question-and-answer matter. Your website must provide the most comprehensive information about the subject.
SEO content will never go out of style. Articles must contain specific keywords your target customers are searching for.

3. Audience Retention Plays a Big Factor

SEO (Search engine optimization) is not just regarding keywords anymore. Remember, your competition is using these keywords as well.

To get Google to recommend your site over them, you need to retain your audience as long as possible. Google measures user satisfaction based on how long a user stays on a site. This means no bouncing back to the search engine as soon as they arrive at your page.

4. Brand Presence Is Even More Significant

Your site’s brand presence translates to social media visibility. Audiences these days prefer video posts. YouTube, Facebook, and even TikTok are great platforms to make a specific video go viral.

A viral video can be volatile, though. It can get buried by the next video that becomes popular overnight. However, don’t discount its power in boosting your brand’s presence.

This, by far, is the most effortless trend to set your groove on. You can also ensure the virality of your TikTok videos if you purchase TikTok followers.

5. Mobile-Friendly Site Is Now Mainstream

Many more people use their smartphones to go online these days. Google prioritizes sites that load faster on mobile and have an intuitive design. Thus, it’s only natural for you to make sure your website is mobile-friendly.

Simplicity in website layout is essential in improving page load speed. With a seamless experience, users stay longer on a site — improving audience retention. A mobile-optimized website moves you up several notches in this highly-competitive SEO race.

6. Stay Ahead With These Top SEO Trends of 2021

The SEO game this year is more complicated than before. Take the lead by implementing strategies following the direction of these SEO trends.

Do you want to fast-track your brand visibility? Check out more of our guides to learn all you can learn about SEO today!

The post Discover the Top SEO Trends for 2021 appeared first on Tech India Today.

Influencer marketing works, and perhaps you should consider finding the right influencer to market your products.

1. How Much Does Influencer Marketing Cost?

Traditional celebrity influencers are instantly recognizable people like Kylie Jenner, whose Instagram posts are reportedly worth around $1 million each.

Macro-influencers are far less recognizable, but their social media reach may be between 50K and 150k followers. Micro-influencers have fewer than 40k followers, but in specific industries or niche markets, even a modest following of 2,5k followers can testify how well they are regarded in their field.

Micro-influencers are generally from the ranks of industry experts and thought leaders in niche communities, their costs are far more reasonable, and they usually have passionately engaged audiences.

Shop around – influencers can provide engagement metrics and rates to calculate the cost-per-engagement, but keep in mind that micro-influencers often will consider alternatives to monetary payment in the best traditions of a barter economy.

2. How To Find An Influencer Marketer

If you’re going to hire an influence marketer, you’ll need to track social media and internet engagement. That is a complex task if you don’t have access to a data analysis tool. It makes infinite sense to start using a social media management tool long before you even consider engaging an influencer.

Your most suitable alternative is to use a social media management tool with a built-in function to find influencer candidates. It can also follow their activities to keep track of your investment.

SproutSocial and Hootsuite have long been considered market leaders, but you can try many other social media management tools.

3. How To Vet Influencers Before You Hire

That person command be designing your brand, and they may make or break your business. Online Social media can be a both-edged sword, so you must do your homework before reaching out to a potential influencer. Here are some questions to ask:

Are they legit? You’ll have to scroll through their feed, click through on posts, and read the comments. It’s eye-wateringly dull, but if you spot a low engagement-to-follower ratio or spammy comments, you’ll need to dig deeper. Bot accounts and fake followers are a sad reality.

Try SocialBlade to check follower growth trends over a year or longer. If you spot sudden big jumps in follower counts, something is amiss. Social platforms are cracking down on follower buying, but it is a common problem and continues unabated.

Have they worked with similar – or opposing – brands before? Ask for a press kit or portfolio of their work.

On which platforms do they stand out? It’s almost impossible to do all of them brilliantly. How consistent are they in terms of quantity and quality of content and engagement?

a. Step 1. Check Social Platforms

Identify each of your potential influencers’ social media accounts and scrutinize them for anything that may direct opposition or damage your brand. Since many influencers only ‘work’ on specific platforms, you may find a ‘non-official’ or private account on other media where you influencer go to let their hair down.

On most platforms, you can search for a name, address, email address, employer, phone number, or any personal details you have, or you can use social-searcher.com, a specialized search engine for social media accounts.

b. Step 2. Do a keyword search

You should also do an internet search using all possible variants of the person’s name, surname, professional names, or favourite hashtags. You’ll probably get the most accurate results with an email address or phone number, but take care to phrase your search terms using quotation marks in the proper places.

An example would be “John Doe” plus a search term like “criminal record”. Criminal records are part of the public record, and it may be crucial that you find such information before you reach out to them.

Also, do a reverse image search on TinEye or Google of selected profile photos. If your investigation uncovers other social media accounts under different names, you need to sit up and pay attention.

c. Step 3. People-search services

Data aggregators can combine public data like a person’s criminal history, marriage records, and public filings with additional information from social media accounts to provide an in-depth profile of the person you are interested in.

Nuwber offers a free search or a more thorough, deeper dig. Either way, you’ll get sufficient information to run cross-checks on the info from other sources.

4. Happy With What You See? Now Reach Out

You have the right to conduct due diligence – your business and your brand is at stake. As a bonus, after going through a thorough vetting process, you’ll know precisely what to expect from the relationship, and you should have no problems negotiating a mutually beneficial agreement.

The post Influencer Marketing? Vetting Is More Important Than Finding appeared first on Tech India Today.